Cyber Monday luxury watch deals 2023: I’ve picked the best watches on sale

G-Shock GLX-S5600-1ER | was £99 | now £70 | save £29 at G-Shock

In addition to the outstanding shock resistance and 200-metre water resistance, this new model comes with Tide Graph and Mood Data, essential functions that support surfing the world’s oceans. It’s environmentally friendly too, with the bezel and the band made of bio-based resin, perfect for ocean and nature lovers.

Spinnaker Fleuss Automatic | was $305 | now $199 | save $106 at Spinnaker

Spinnaker actually has 25% off sitewide for Black Friday and up to 50% off selected models. My pick of the bunch is this golden age-inspired of the dive watch. It’s a sturdy, ever-dependable timepiece that goes from beach to boardroom with ease.

Tissot Couturier Mens Watch 39mm | was £375 | now £255 | save £120 at Goldsmiths

The Tissot Couturier is the perfect entry-level timepiece, blending elegant lines with materials to match. It’s versatile design means can be worn in a office or at the beach. It’s from a historic brand, features a dependable quartz movement, and is water resistant to 100 metres.

Certina DS 4 37mm | was £430 | now £260 | save £170 at Goldsmiths

Since 1888, the Certina brand has united outstanding quality standards, technical expertise and exceptional resilience. This stylish DS 4 comes in a very on-trend brown colourway, with super-legible Arabic numberals.

Seiko Prosex Alpinist | was £610 | now £320 | save £290 at Goldsmiths

The watch shape takes its inspiration from the original Seiko ‘Alpinist,’ first launched in 1959 for Japanese ‘Yama-otoko’ mountain men, designed to be reliable in treacherous terrain. It’s powered by the caliber 6R35 and is a higher grade inhouse manufacture mechanical movement.

Elliot Brown Holton NIVO Bronze | was £575 | now £335 | save £240 at Goldsmiths

This specific NIVO (Night Invisible Varnish, Orfordness) colour-way was uncovered whilst researching the use of specific military colours beyond the usual olive drab, black, and desert shades. This model comes in a stunning bronze case that will develop a unique patina over time.

Hamilton Khaki Aviation Pilot Pioneer Chrono | was £690 | now £480 | save £210 at Goldsmitsh

With its base in 1970s military aviation design, the Khaki Pilot Pioneer range is inspired by tradition but powered by innovation. A thoroughly modern, accurate movement ensures the Khaki Pilot Pioneer Chrono Quartz lives up to the reliability its military aviation roots promise.

Seiko Black Series ‘Night Speedtimer’ | was £640 | now £490 | save £150 at Goldsmiths

Inspired by night missions and the view through a night scope, this watch features newly developed green ‘Lumibrite Pro’ colouring on the markers and hands. This solar powered chronograph can charge from both natural and electric light.

Longines Flagship Stainless Steel | was £1450 | now £960 | save £490 at Beaverbrooks

Designed in an unmissable and elegant blue colour, this Longines Flagship Stainless Steel Blue Automatic Men’s Watch provides sophistication and outstanding movement for every occasion.

Oris Divers Sixty-Five Cotton Candy Bronze Pink | was £2100 | now £1,344 | save £756 at Beaverbrooks

Designed with a fresh and bright aesthetic, this Oris Divers Sixty-Five Bronze Cotton Candy Pink Automatic Watch incorporates a striking colour palette reflecting the optimism of better times to come. Also available in Green and Blue.

Rado Captain Cook Bronze | was £2700 | now £1728 | save £972 at Beaverbrooks

Boasting vintage details that remain true to the iconic original, this Rado Captain Cook Bronze Automatic men’s watch comes in a vibrant red and is designed to stand the test of time. It’s also available with equally stunning Blue and Green dials.

DOXA Sub 300 Carbon Divingstar | was £3790 | now £2560 | save £1230 at Beaverbrooks

The use of lightweight materials combined with its undisputed high performance, gives this timepiece a modern-day legend status. I love its edgier, more technical look, it makes it equally at home on the city streets as it does the oceans.

Omega Seamaster 300 | was £6300 | now £5545 | save £755 at Goldsmiths

The famous Seamaster 300 was originally released to great acclaim in 1957, designed expressly for professional divers, underwater workers and military use. Completely reworked for the 21st century with an enhanced movement and beautiful form, this timepiece is ready for a new generation of sea-going adventurers. If you’re looking for a more modern Omega, you can save £1000 on the 300m.