Philips launches entry-level OLED754 TV with Alexa built-in

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Philips has unveiled a new entry level OLED television that comes with an Alexa voice assistant built-in. Launching this week across the UK, the Philips 754 OLED TV comes in 55in and 65in models, and has a target price of £1500. Now, that’s hardly what some would consider affordable, but in OLED terms it’s not half bad. Unlike some of its siblings, the 754 is powered by Philips’ in-house developed Saphi smart platform, which prioritises speed and accessibility, and even features Ambilight technology to help you create a moody luminescent atmosphere. Alexa voice control can be activated using the bundled remote – just tap the voice assistant button on the remote and start jabbering – meaning you’ll only ever need to leave to couch for critical snack runs and beverage refills. It’s all about getting your priorities straight, y’know.

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I’m a freelance games and technology journalist currently mashing my keyboard in the name of fine institutions like Stuff, where you'll usually find me waxing lyrical about the latest mobile morsels. I've also been known to cook up some decidedly delicious reviews from time to time, and was once dubbed 'the games industry's answer to Nigella Lawson' by someone probably somewhere.