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Amazon US Prime Day 2024: here’s where we’ll curate all the best deals

Prime Day will return later in the year to Amazon US - here's when we think it'll take place in the middle of the year

Dan Grabham Dan Grabham
Amazon US Prime Day main

Amazon Prime Day is really just Amazon’s own version of Black Friday at a much earlier point in the year.

And as the name suggests, you need to be a Prime member to take advantage of the deals – but you can just grab a free trial to do this at the time.

Prime Day has become so massive that Amazon has given up putting all of its deals into 24 hours. Like the last few years, there were two days of deals in 2023 and we’d expect the same in 2024.

When is Amazon Prime Day 2024?

In 2023 Amazon Prime Day took place from Tuesday-Wednesday 11-12 July. It was also on Tuesday through Wednesday in 2022 when Prime Day was almost on the same dates – July 12-13. In 2021, it was on June 21-22, but that was a little bit of a different time.

The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time.

As we mentioned, you need to have Amazon Prime to take advantage of Prime Day deals and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time during it.

Why do you need to be a Prime member?

As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time, of course.

Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.

The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.

The best deals from Prime Day 2023

Apple US Prime Day deals from 2023

Other key Amazon US Prime Day 2023 deals

How to get the best Prime Day savings

Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.

The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.

Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.

Profile image of Dan Grabham Dan Grabham Editor-in-Chief

About

Dan is Editor-in-chief of Stuff, working across the magazine and the Stuff.tv website.  Our Editor-in-Chief is a regular at tech shows such as CES in Las Vegas, IFA in Berlin and Mobile World Congress in Barcelona as well as at other launches and events. He has been a CES Innovation Awards judge. Dan is completely platform agnostic and very at home using and writing about Windows, macOS, Android and iOS/iPadOS plus lots and lots of gadgets including audio and smart home gear, laptops and smartphones. He's also been interviewed and quoted in a wide variety of places including The Sun, BBC World Service, BBC News Online, BBC Radio 5Live, BBC Radio 4, Sky News Radio and BBC Local Radio.

Areas of expertise

Computing, mobile, audio, smart home