The low-end Lumia 535 is Microsoft’s first post-Nokia phone
Losing the iconic phone brand, the new Lumia sports familiar design and a low price
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Microsoft is moving on from the Nokia name when it comes to Windows smartphones, and as such, the newly-announced Lumia 535 will be the first to feature its own branding.
Otherwise, this budget-minded Windows Phone 8.1 handset doesn’t seem to break wildly from Nokia’s own ideas in the space. Most notably, it’s still a candy-coated offering, with bright orange, green, and blue back cover options alongside black, white, and grey.
But there’s a bit more going on beyond the eye-catching exterior, with the specs notably upgraded over the Lumia 530. Double the RAM and storage space, an extra inch of screen space, and a front-facing camera all ought to come in handy for those who don’t want to spend a whole lot on a handset.
You’ll find a 5in qHD IPS LCD touch display up front, running at 960×540 (220 ppi), with a quad-core Snapdragon 200 processor, 1GB RAM, and 8GB of local storage inside. You can also pop in a microSD card up to 128GB to expand the storage.
Unlike some past low-end Lumia models, the Lumia 535 features a selfie camera, and a decent one at that: a 5-megapixel shooter with a wide angle lens (for group shots), to accompany the standard 5MP main camera on the back of the phone.
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And, of course, you’ll see Microsoft logos on the front and back of the phone, which is available in both single and dual SIM options and priced at €110 (about £86). The Verge says it’ll first launch in Asian countries before reaching Russia and the Middle East. No word yet about Europe, however.
[Sources: Microsoft, The Verge]
READ MORE: Microsoft officially dropping Nokia branding for Lumia phones